Legal

Privacy Policy

How HALP handles your personal information across the HALP network.

PRIVACY POLICY

1. Introduction

House And Land Packages Pty Ltd (ABN 92 631 641 408) ("HALP", "we", "us", or "our") operates multiple property and business directory platforms including:

www.halp.com.au
www.boutiquedevelopments.com.au
Associated websites within our network

We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). "Personal Information" has the meaning given in the Privacy Act, being in sum — Information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not, and whether recorded in material form or not.

This Privacy Policy explains how we collect, use, store, disclose, and manage your personal information we collect either from you when you use our websites, services, and platforms or otherwise interact with us, or from third parties.

2. Information We Collect and How we Collect it

2.1 Personal Information

We may collect the following types of personal information: contact information (name, email, phone, mailing address, suburb/state/postcode); property-related information (search preferences, budget, preferred locations and school zones, property type preferences, investment or owner-occupier status); professional information for business listings (business/trading name, ABN/ACN, address, licenses, PI insurance, trust account details for verification, logo and marketing materials, service areas and specialisations); mortgage and finance information (income, employment status, deposit, existing commitments, credit-related information via third-party providers with consent); account information (username, encrypted password, preferences, subscription and payment history, saved searches, communication preferences); inquiry and communication data (messages, email correspondence, phone records when you contact us, feedback and survey responses, support interactions).

2.2 Automatically Collected Information

When you visit our websites, we automatically collect technical information (IP address, device identifiers, browser, OS, device type, screen resolution), usage data (pages visited, time on page, searches and filters used, properties viewed and saved, click paths, referral sources, date/time of access), and location data (general location based on IP, precise location if you grant permission on mobile, location preferences for property searches).

2.3 Information from Third Parties

We may receive information about you from real estate agents, developers, and builders you contact through our platform; mortgage brokers and financial service providers in our network; property data providers and aggregators; credit reporting agencies (with your consent); social media platforms (if you connect or share via social media); marketing and analytics service providers; government databases (for school zone and demographic information); and your employer or organisation, in the course of our dealings with them.

2.4 Information You Choose to Provide

We may also collect information when you subscribe to newsletters or alerts, register for an account, complete mortgage calculators, download property guides and resources, submit property listings or business directory entries, participate in surveys or promotions, provide reviews or testimonials, or attend our events or webinars.

3. How We Use Your Information

3.1 Primary Uses

Service delivery: providing access to our property search and discovery platforms; connecting you with developers, builders, and real estate agents; facilitating mortgage broker connections and home loan services; delivering school zone information and property insights; processing and displaying property listings; managing business directory listings and subscriptions. Communication: responding to your inquiries and providing customer support; sending property alerts matching your search criteria; providing mortgage rate updates and finance information; sending service-related notifications and updates; communicating account and subscription information. Platform improvement: analysing usage patterns; developing new features; conducting market research; testing and optimising performance; improving search algorithms and recommendations. Marketing (with consent): newsletters, information about new developments, relevant partner services, promotional campaigns, educational content.

3.2 Legitimate Interests

We may also process your information based on legitimate business interests including preventing fraud and maintaining platform security, enforcing our Terms of Service, protecting our legal rights and property, complying with legal obligations, managing and improving our business operations, and conducting business analytics and reporting.

4. Information Sharing and Disclosure

4.1 When We Share Your Information

We may share your personal information with property industry partners (developers, builders, agents, property management companies, project marketing teams whose listings you inquire about); financial services partners (HALP Home Loans mortgage brokers, lenders, aggregators); professional service providers (conveyancers, solicitors, inspectors, valuers, removalists and utility connection services, upon request); technology and service providers (AWS hosting and backups, CRM platforms Pipedrive and ActiveCampaign, Google Drive, Google Workspace, Stripe, Google Analytics, marketing automation, SMS providers); business operations (related bodies corporate, professional advisors, business purchasers or successors); and where legally required (government agencies, courts and tribunals, regulatory authorities).

4.2 How We Share Information

**Property Listing Inquiries:** when you submit an inquiry about a specific property listing through our platform, your inquiry goes directly to the listing agent, developer, or builder. HALP does not store or process these property-specific inquiries. The property advertiser becomes the data controller for your inquiry — review their privacy policy. We facilitate the connection but do not retain your inquiry data.

**General Platform Inquiries:** when you use our general inquiry forms (Contact Us, Join Us, Advertise With Us), your information is collected and stored by HALP in our CRM systems (Pipedrive, ActiveCampaign). Supporting documentation may be stored in Google Drive. We use this information to respond and to provide services and may follow up via email or phone.

**Business Directory:** if you list your business in our professional directory, your business information will be publicly displayed on our websites (business name, services, contact details, and anything you choose to provide).

**Aggregated Data:** we may share anonymised, aggregated data that does not identify you personally for industry reporting, market analysis, and research.

4.3 No Sale of Personal Information

We do not sell your personal information to third parties. Any sharing is done with your consent, to provide services you've requested, with service providers who assist us, for the permitted purposes above, or as required by law.

5. Data Security and Storage

We implement appropriate technical and organisational security measures including SSL, encrypted storage, secure authentication and access controls, regular assessments, restricted access on a need-to-know basis, secure data centres (AWS) with physical security controls, regular backups on AWS, PCI-DSS compliant payment processing through Stripe, and staff training. Payment processing is handled by Stripe (PCI-DSS Level 1 certified); we do not store complete credit card numbers on our servers.

**Retention:** account information — while active plus 7 years after closure; inquiry and communication records — up to 7 years; transaction records — 7 years; marketing data — until you unsubscribe or withdraw consent; website analytics — typically 26 months. After the retention period we securely delete or anonymise your personal information where practical.

**Storage locations:** on secure servers located in Australia; with AWS (hosting and backups); with cloud service providers who may store data internationally (Pipedrive, ActiveCampaign). Primary infrastructure: AWS (hosting & backups), Pipedrive (CRM), ActiveCampaign (marketing automation), Google Drive (documents), Stripe (payments).

6. Cookies and Tracking Technologies

We use essential cookies (required for functionality), analytics cookies (e.g. Google Analytics), functional cookies (preferences, saved searches), and marketing cookies (with your consent). You can control cookies through your browser settings, our cookie consent banner, or third-party opt-out tools. Disabling certain cookies may limit functionality. We may also use web beacons, pixel tags, device fingerprinting, local storage, and social media widgets.

7. Your Privacy Rights

You have the right to access the personal information we hold about you, request correction of inaccurate or incomplete information, and receive a copy in a portable format — email privacy@halp.com.au. You can unsubscribe from marketing emails using the link in each email, opt out of SMS by replying STOP, or update your account preferences. You may request deletion of your account by contacting us at privacy@halp.com.au.

**Complaint process:** contact privacy@halp.com.au (we acknowledge within 7 days and respond within 30 days). If unsatisfied, contact the OAIC — www.oaic.gov.au, 1300 363 992, enquiries@oaic.gov.au.

8. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children. Parents or guardians who believe we have inadvertently collected their child's information should contact us at privacy@halp.com.au.

9. Third-Party Links and Services

Our websites may contain links to third-party websites and services. We are not responsible for their privacy practices. Third-party services we use include AWS, Google Analytics, Pipedrive, ActiveCampaign, Google Drive, Stripe, and social media platforms. Each has its own privacy policy.

10. International Data Transfers

Some of our service providers may be located overseas or store data on international servers. Where we transfer your personal information outside Australia we ensure appropriate contractual protections or rely on your consent. Countries where data may be transferred include the United States (AWS, Stripe, Google, Pipedrive, ActiveCampaign) and European Union countries (Amazon Web Services regional servers).

11. Marketing and Direct Marketing

With your consent, we may send you property listings and alerts, newsletters, information about new developments, home loan updates, educational content, and promotional offers. You can opt out at any time by clicking unsubscribe in any marketing email, updating account preferences, replying STOP to SMS, or contacting unsubscribe@halp.com.au. We will process opt-out requests within 5 business days. We do not share your information with third parties for their own direct marketing without your explicit consent.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes we will update the "Last Updated" date, notify you via email (if you have an account), display a prominent notice on our websites, and provide a reasonable period for you to review changes before they take effect.

13. Contact Us

Privacy Officer — Email: privacy@halp.com.au — Phone: 1300 137 406 — Mail: 235 Glen Huntly Road, Elsternwick VIC 3185. Response times: general inquiries within 5 business days; access requests within 30 days; complaint investigations within 30 days.

14. Frequently Asked Questions

**Q1. What personal information does HALP collect?** Contact details, property search preferences, mortgage and finance information, business listing details, account information, and technical data such as your IP address and browsing activity. See section 2 for the full list.

**Q2. How does HALP use my information?** To deliver our services, respond to your inquiries, improve our platforms, and — only with your consent — to send marketing communications. See section 3.

**Q3. Does HALP sell my personal information?** No. See section 4.3.

**Q4. Who does HALP share my information with?** Property developers, builders and real estate agents whose listings you inquire about; mortgage brokers and lenders; technology service providers; professional advisors; and government or regulatory bodies where legally required. See section 4.

**Q5. Is my information stored in Australia?** Some information is stored on servers in Australia, but some service providers are based overseas (primarily the United States and European Union). See sections 5.3 and 10.

**Q6. How long is my information kept?** Account and transaction records — 7 years after closure; marketing data — until you unsubscribe; website analytics — typically 26 months. See section 5.2.

**Q7. How can I access, correct or delete my information?** Email privacy@halp.com.au. See section 7.

**Q8. How do I opt out of marketing?** Click unsubscribe, reply STOP to SMS, update your account preferences, or email unsubscribe@halp.com.au. See section 11.3.

**Q9. How do I make a privacy complaint?** Contact privacy@halp.com.au. If unsatisfied, the OAIC — www.oaic.gov.au or 1300 363 992. See section 7.5.